TECH | PRO: SEO

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Friday 1 March 2019

SEARCH ENGINE OPTIMIZATION LESSON-2 (SEO)

A page's description meta tag gives Google and other search engines a summary of what the page is about (1). Whereas a page's title may be a few words or a phrase, a page's description meta tag might be a sentence or two or a short paragraph.

Google Webmaster Tools provides a handy content analysis section that'll tell you about any description meta tags that are either too short, long, or duplicated too many times (the same information is also shown for<title> tags). Like the <title> tag, the description meta tag is placedwithin the <head> tag of your HTML document.

<html>
<head>
<title>TECH | PRO COMPLETE COURSE OF SEO</title>
<meta name="description=" content="Brandon's Baseball Cards provides a
large selection of vintage and modern baseball cards for sale. We also offer
daily baseball news and events in">
</head>

<body>
WHAT ARE THE MERITS OF DESCRIPTION META TAGS ?

Description meta tags are important because Google might use them as snippets for your pages. Note that we say "might" because Google may choose to use a relevant section of your page's visible text if it does a good job of matching up with a user's query. Alternatively, Google might use your site's description in the Open Directory Project.Adding description meta tags to each of your pages is always a good practice in case Google cannot find a good selection of text to use in the snippet. The Webmaster Central Blog has an informative post on improving snippets with better description meta tags.

IN SUMMERY , THE MAIN GOAL OF ABOVE LESSON IS TO

1-Accurately summarize the page's content

Write a description that would both inform and interest users if they saw your description meta tag as a snippet in a search result.

AVOID THESE

1. Writing a description meta tag that has no relation to the content on the page

2. Using generic descriptions like "This is a web page" or "Page about TECH | PRO"

3. Filling the description with only keywords

4. Copying and pasting the entire content of the document into the description meta tag

2- Use unique descriptions for each page

Having a different description meta tag for each page helps both users and Google,especially in searches where users may bring up multiple pages on your domain (e.g. searches using the site: operator). If your site has thousands or even millions of pages, hand-crafting description meta tags probably isn't feasible. In this case, you could automatically generate description meta tags based on each page's content.

AVOID THESE

Using a single description meta tag across all of your site's pages or a large group of pages

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FOR PREVIOUS LESSON-1

SEARCH ENGINE OPTIMIZATION LESSON-1

START FROM THE BASIC

SEARCH ENGINE OPTIMIZATION STARTER GUIDE

SEARCH ENGINE OPTIMIZATION LESSON-1 (SEO)

UMER MUKHTAR SEO ,

Indicate page titles by using title tags

A title tag tells both users and search engines what the topic of a particular page is.

The <title> tag should be placed within the <head> tag of the HTML document (1).Ideally,

you should create a unique title for each page on your site.

EXAMPLE-1

<html>
<head>
<title>TECH | PRO FULL COURSE OF GOOGLE SEO FOR BLOGGING</title>
<meta name="description=" content="TECH | PRO are creatively content bog brings you the latest lessons about SEO .How can we rank our blog through SEO Rules">
</head>
<body>

Page title contents are displayed in search results

If your document appears in a search results page, the contents of the title tag will usually appear in the first line of the results (if you're unfamiliar with the different parts of a Google search result, you might want to check out the anatomy of a search result video by

Google engineer Matt Cutts, and this helpful diagram of a Google search results page). Words in the title are bolded if they appear in the user's search query. This can help users recognize if the page is likely to be relevant to their search

1- Accurately describe the page's content

AVOID THE FOLLOWING CERTAIN
1. Choosing a title that has no relation to the content on the page
2. Using default or vague titles like "Untitled" or "New Page 1"

2-Create unique title tags for each page

Each of your pages should ideally have a unique title tag, which helps Google know how the page is distinct from the others on your site.

AVOID THIS ONE

Using a single title tag across all of your site's pages or a large group of pages

3-Use brief, but descriptive titles

Titles can be both short and informative. If the title is too long, Google will show only a portion of it in the search result.

AVOID THESE ONE

1. Using extremely lengthy titles that are unhelpful to users

2. Stuffing unneeded keywords in your title tags

Practice on the above Structures and apply on All Posts made on Different Pages.If Your Interest Has made in this Posts Please Do the Share and Give a Comment in Below Section.

If You Have Directly came Here without Know the Basic of This Lessons.

So Starts From Basic

Search Engine Optimization Starter Guide

COMPLETE COURSE SEARCH ENGINE OPTIMIZATION ( SEO )

UMER MUKHTAR SEO ,

Search Engine Optimization Starter Guide

INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO)

Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results. You're likely already familiar with many of the topics in this guide, because they're essential ingredients for any web page, but you may not be making the most out of them.Even though this guide's title contains the words "search engine", we'd like to say that you should base your optimization decisions first and foremost on what's best for the visitors of your site. They're the main consumers of your content and are using search engines to find your work. Focusing too hard on specific tweaks to gain ranking in the organic results of search engines may not deliver the desired results. Search engine optimization is about putting your site's best foot forward when it comes to visibility in search engines, but your ultimate consumers are your users, not search engines.Your site may be smaller or larger than our example site and offer vastly different content, but the optimization topics we discuss below should apply to sites of all sizes and types. We hope our guide gives you some fresh ideas on how to improve your website, and we'd love to hear your questions, feedback, and success stories in the Google Webmaster Help Forum.

CONTENT TO BE COVERED IN SEO COURSE

SEO Basics

Create unique, accurate page titles
Make use of the "description" meta tag

Improving Site Structure

Improve the structure of your URLs
Make your site easier to navigate

Optimizing Content

Offer quality content and services
Write better anchor text
Optimize your use of images
Use heading tags appropriately

Dealing with Crawlers

Make effective use of robots.txt
Be aware of rel="nofollow" for links

SEO for Mobile Phones

Notify Google of mobile sites
Guide mobile users accurately

Promotions and Analysis

Promote your website in the right ways
Make use of free webmaster tools

HOW COURSE LESSONS WILL BE MANAGED ?

Course Should Be Covered in Steps Like Given Above . All are Above Contents of SEO Course.Course Will Be followed in Order. Starting should be made from Basic and will end on Promotion and Analysis.Each Topic will be Given its Unique Lesson Number. There will be almost 10-15 Lessons.

Friday 1 March 2019