A page's description meta tag gives Google and other search engines a summary of what the page is about (1). Whereas a page's title may be a few words or a phrase, a page's description meta tag might be a sentence or two or a short paragraph.
Google Webmaster Tools provides a handy content analysis section that'll tell you about any description meta tags that are either too short, long, or duplicated too many times (the same information is also shown for<title> tags). Like the <title> tag, the description meta tag is placedwithin the <head> tag of your HTML document.
<head>
<title>TECH | PRO COMPLETE COURSE OF SEO</title>
<meta name="description=" content="Brandon's Baseball Cards provides a
large selection of vintage and modern baseball cards for sale. We also offer
daily baseball news and events in">
</head>
<body>
WHAT ARE THE MERITS OF DESCRIPTION META TAGS ?
Description meta tags are important because Google might use them as snippets for your pages. Note that we say "might" because Google may choose to use a relevant section of your page's visible text if it does a good job of matching up with a user's query. Alternatively, Google might use your site's description in the Open Directory Project.Adding description meta tags to each of your pages is always a good practice in case Google cannot find a good selection of text to use in the snippet. The Webmaster Central Blog has an informative post on improving snippets with better description meta tags.
IN SUMMERY , THE MAIN GOAL OF ABOVE LESSON IS TO
1-Accurately summarize the page's content
Write a description that would both inform and interest users if they saw your description meta tag as a snippet in a search result.
AVOID THESE
1. Writing a description meta tag that has no relation to the content on the page
2. Using generic descriptions like "This is a web page" or "Page about TECH | PRO"
3. Filling the description with only keywords
4. Copying and pasting the entire content of the document into the description meta tag
2- Use unique descriptions for each page
AVOID THESE
Using a single description meta tag across all of your site's pages or a large group of pages
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